Nancy Hudgins, an attorney and mediator in California, began blogging just this year at Civil Negotiation and Mediation, a blog that puts the “civil” back in civil litigation.
She recently shared with readers the discoveries she made about the addictive nature of blogging and also its surprising benefits. She described how blogging has engaged her intellectually while connecting her personally to readers and fellow bloggers.
Nancy has readily embraced the most appealing part of blogging — its capacity for bringing people — not just ideas — together. Nancy consistently demonstrates what successful bloggers do best — linking to other blogs to point her readers in the direction of ideas that have captured her attention. She also links to new bloggers, welcoming them warmly. Her generosity of spirit and her confident voice have set her apart as an ADR blogger of distinction. Nancy is a mediator who really gets what blogging is all about.
Sad to say, not all ADR professionals who blog appreciate this. In my travels around the web, all too often I find bloggers who resolutely refuse or fail to link to other bloggers, something I just don’t understand. Even when it’s evident that they have drawn inspiration for their posts from the work of others in the blogosphere, they neglect to acknowledge the source of their ideas. Some don’t have any outgoing links at all — not even to other web sites, let alone to other bloggers — as if fearful that if they send their readers away, they will not come back.
In a different but allied context — legal blogging — Kevin O’Keefe, a lawyer and blog evangelist, makes the case for linking to other bloggers:
Imagine a legal conference or seminar where lawyers never referred to what another said. Imagine a legal article not referencing previous writings by other lawyers. We’d get no where in the discourse of law. And lawyers that refused to enter into such discourse on the law would never establish themselves as reliable and trusted authorities in their niche area of the law.
Blogs are the same darn thing – discourse on the law. It’s this discourse that further enhances your reputation as an expert and grows your business…
Plus rule one on marketing your blog is linking to other blogs. The more you send people away to more valuable resources, the more valuable you become to your target audience.
“Being more social is what gets traffic to your site,” as Kevin said recently.
These isolated bloggers are definitely missing the point, as media writer and former lawyer Brian Clark has explained:
People often choose the attorney or other service provider they connect with the most. Since different people connect with different things, joining in on a conversation that naturally compares and contrasts your style and expertise with that of your peers is smart marketing. More importantly, it exudes confidence.
Blogging and not linking to fellow bloggers is like going to a party and standing in a corner talking to yourself. Why bother to get all dressed up if you’re not going to mingle with the other guests, join the conversation, maybe even dance?
But blogging is not just about increased traffic to your site or a smarter marketing strategy.
Most importantly — to me at least — the social aspect of blogging means the opportunity to make real and meaningful connections with others who share my passion. Blogging has introduced me to people I would never have met otherwise. It has brought me a wide network of colleagues and friends I can turn to for advice, for support, for a laugh when I need one. We have wrestled with ethical dilemmas together, joined forces in the face of adversity, shared confidences, weathered setbacks, celebrated triumphs.
The best part of all of this is that the social side of blogging is not just for bloggers. Readers like you can directly participate by adding your comments. And who knows? It may motivate you to start blogging, too.
The party’s just getting started.
Want to dance?