Since 2005 I’ve been a devoted supporter of Blawg Review, the weekly review of the best in legal blogging. It isn’t just for lawyers — the ideas, analyses of news, and viewpoints you’ll find there are relevant to anyone who seeks intelligent conversation about legal issues or smart tips on the business of running a practice — law or ADR.
What is branding? Whisper captures it neatly:
Defining why you are, so that you become the only logical choice for what you offer.
Whisper’s approach to brand strategy is simple:
Whisper is founded on one big idea: “The key to any effective marketing, branding or advertising effort is to change and take ownership of the conversation.”
Helping people shape and take ownership of the conversation is something we mediators know plenty about. But branding our work and branding ourselves? — not so much, as my colleague Tammy Lenski has pointed out. Whisper, however, has a lot to teach us. Blawg Review #169 presents examples of effective branding and shares Whisper’s philosophy of strategic brand building.