I’ve had a chance to read the book for myself. Here’s what I think:
Shakespeare once wrote, “This above all: to thine own self be true.” These words, written 400 years ago, resonate today. They do so especially for the many professional mediators who cringe at the very thought of marketing — with its associations with shameless self-promotion, glad-handing, and cold-calling. For many mediators, marketing just feels wrong.
Now, at long last, there’s a guidebook that achieves something no other mediation marketing resource has done. It helps mediators do the impossible: become more effective marketers and remain true to themselves and their work. Dr. Tammy Lenski, a mediator and mediation marketing coach who has run her own successful practice since 1997, has created Making Mediation Your Day Job, the definitive resource for mediators who want a realistic, practical blueprint for marketing their practice.
The clue to Dr. Lenski’s formula for success is in the second half of the title of the book: How to Market Your ADR Business Using Mediation Principles You Already Know. She asks readers, “Would you enjoy marketing more if your primary aim isn’t selling and self-promotion? I’m betting most of you would say yes.” Like the skilled practitioner she is, she reframes, inviting readers to see marketing anew, “as dialogue or as a learning conversation”, something mediators already know how to do, and do well.
Using humor, anecdotes, and real-life examples drawn from her clients, her students, and her own experience, Dr. Lenski encourages her readers to step outside their comfort zone and draw upon the professional skills they already have to build opportunities. She also offers sensible productivity tips, business planning advice, and useful exercises that help mediators master marketing.
What also distinguishes this work from the numerous resources available now on mediation marketing is its emphasis on professional integrity — on honoring the profession through a commitment to mediation excellence. Dr. Lenski reminds readers that it’s not just good marketing that matters; mediators also have a duty to uphold standards of excellence and develop their professional skills. She wisely observes, “In the end, it’s the quality of the work you deliver that’s going to help keep the clients coming.”
More than a book, Making Mediation Your Day Job functions like an honest conversation with a wise and caring friend. Dr. Lenski writes as someone who has been there and understands where and why any of us get stuck when it comes to marketing. She’s there to nudge us forward, with encouragement and straight talk. Making Mediation Your Day Job offers authentic, real-world advice for mediators who want to use marketing to take their practice to the next level — and all the while stay true to themselves and their work.