Blue for creativity, red for attention to detail: study shows effect of colors on brain

by Diane Levin on February 6, 2009

in Brainstorming and Creativity, Mind and Cognition

Colors influence our ability to be creative or attentiveAccording to a study conducted by Juliet Zhu, professor of marketing at the University of British Columbia Sauder School of Business, colors can affect the brain, influencing our ability to attend to details or generate ideas. The study indicates that red increases attentiveness, and blue promotes creativity and brainstorming.

Remember that the next time you redecorate your mediation office.

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Insite Law Newswire: 8th February 2009 « Insitelaw magazine
February 8, 2009 at 7:05 am

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