“…people respond better to lowered voices spoken in credible tones than they do to the aggressive in-your-face marketing speak as is evidenced in everything from TV ads to the pap-lingo of so many websites. If common sense prevailed, marketers would understand that simply conversing with customers, prospects, partners, investors and employees is more effective. People listen better and longer when you just talk to them and listen back. All too often professional marketers lose their credibility by hyperbole, hubris and amplification. It seems to me self evident that just talking with people is more effective than shouting and repeating yourself as if your audience was comprised of deaf idiots.”