For just $19.95 a year, Deathswitch, a new web service promising to “bridge mortality”, allows users to communicate important information after death with surviving family members, colleagues, and others.

Among the uses Deathswitch advertises that it is suitable for are expressing final wishes, disclosing “unspeakable secrets”, and, not surprisingly, having the “last word in an argument”.

This proves yet again the extremes to which people will go to avoid difficult conversations. We mediators evidently need to improve our marketing strategy.

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