http://mediationchannel.com/2005/12/19/no-monkeying-around-evolutionary-tendency-in-primates-to-prefer-loss-avoidance-over-maximizing-gain/ Talking about mediation, negotiation, conflict resolution, and law Mon, 17 May 2010 12:20:05 +0000 hourly 1 http://wordpress.com/ http://mediationchannel.com/2005/12/19/no-monkeying-around-evolutionary-tendency-in-primates-to-prefer-loss-avoidance-over-maximizing-gain/#comment-1218 Tue, 20 Dec 2005 18:47:00 +0000 http://mediationchannel.com/2005/12/19/no-monkeying-around-evolutionary-tendency-in-primates-to-prefer-loss-avoidance-over-maximizing-gain/#comment-1218 What a great post! Hilarious, yet thought provoking.While watching the new TV show Deal or No Deal I witnessed the tension between loss and gain in action. While there isn’t space to explain the entire show, the game is geared towards the desire not to lose.The contestant I saw actually played the game with a maximize gain perspective, meaning she rejected every opportunity to avoid loss. She won the game and went home with a lot of cash.I wonder what would happen if disputants adopted a similar attitude?Try. Fail. Learn.Dina

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